Your level determines what prizes you can redeem in the prize store. The higher your level, the more prizes you can win. Your level is also a way for Pet Parade to group you with other players when competing in Tournaments. As you advance your level, special Tournaments with special prizes will become unlocked.
Levels are unique to pet parents and not pets. Your current level is always visible next to your profile picture or initials in the upper right corner of the screen. You can also tap the profile picture or initials of any Pet Parade to view his/her profile page and level.
When you start playing Pet Parade, you start out at Level 1. In order to “level-up” you must collect “experience points” or XP for short. You win XP whenever your pet wins a face-off or receives a treat from another player. To accept your XP, view the match results from your Cuteness Challenge and Tournament Matches and tap the purple buttons to accept your XP. To get more XP, create a Cuteness Challenge or join a Tournament.
Each time you level up you unlock gold coins, prize tickets, stickers and prizes in the prize store.